The idea began in the swimming pool. “Celebrate, Create, Donate” was the result of countless laps and a goal of bringing together Gabrielle’s customers, the community and her retail photo business. Initially, the concept would allow Gabrielle’s store, Fullerton Photographics, to provide a creative venue and social atmosphere where customers could relax, become inspired and with the brilliant technology, create as well as donate to their favorite charity. In March of 2009 Fullerton Photographics, Inc. was awarded the grand prize in the Photo Marketing Associations Best Consumer Photo Gift Promotion Campaign for Celebrate, Create, Donate. Despite this concept being very successful on the local retail level, Gaby knew this idea could benefit and reach many more people. Knowing Fullerton Photographics could impact their community beyond what they had, the idea of combining Celebrate, Create, Donate with a fabulous online store made perfect sense. Today CelebrateCreateDonate.com™ has become a new way to give.

Gabrielle Mullinax, President of Fullerton Photographics, Inc. has owned and operated this successful specialty photo retailer since 1999. This retail opportunity was a natural compliment to her already thriving professional photography business.  With a strong background in retail and marketing management, Gabrielle has been able utilize these talents to  transform what was once a traditional photo processing lab, into a digital destination, featuring the latest in technology and product offerings.  Her keen sense of style and innovation is incorporated into every aspect of the business and serves to inspire her clients’ creative energies. This winning formula has resulted in loyal client relationships, enhanced repeat business and referrals to new opportunities.

Gabrielle is a current PMA Board Trustee and a Member of the Board of Directors for the Independent Photo Imagers.

Contact Gaby at gaby@celebratecreatedonate.com!